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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="review-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Russian Journal of Allergy</journal-id><journal-title-group><journal-title xml:lang="en">Russian Journal of Allergy</journal-title><trans-title-group xml:lang="ru"><trans-title>Российский Аллергологический Журнал</trans-title></trans-title-group></journal-title-group><issn publication-format="print">1810-8830</issn><issn publication-format="electronic">2686-682X</issn><publisher><publisher-name xml:lang="en">Publishing House ABV Press</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">17033</article-id><article-id pub-id-type="doi">10.36691/RJA17033</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Reviews</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Научные обзоры</subject></subj-group><subj-group subj-group-type="article-type"><subject>Review Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">Head and neck atopic dermatitis: current pathogenetic aspects and therapeutic approaches</article-title><trans-title-group xml:lang="ru"><trans-title>Атопический дерматит с преимущественным поражением области головы и шеи: современные патогенетические аспекты и терапевтические стратегии</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0081-0981</contrib-id><contrib-id contrib-id-type="spin">5423-8683</contrib-id><name-alternatives><name xml:lang="en"><surname>Ivanov</surname><given-names>Roman A.</given-names></name><name xml:lang="ru"><surname>Иванов</surname><given-names>Роман Александрович</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>Cand. Sci. (Medicine)</p></bio><bio xml:lang="ru"><p>канд. мед. наук</p></bio><email>isxiks@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2252-8570</contrib-id><contrib-id contrib-id-type="spin">5906-9724</contrib-id><name-alternatives><name xml:lang="en"><surname>Murashkin</surname><given-names>Nikolay N.</given-names></name><name xml:lang="ru"><surname>Мурашкин</surname><given-names>Николай Николаевич</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>Dr. Sci. (Medicine), Professor</p></bio><bio xml:lang="ru"><p>д-р мед. наук, профессор</p></bio><email>m_nn2001@mail.ru</email><xref ref-type="aff" rid="aff1"/><xref ref-type="aff" rid="aff2"/><xref ref-type="aff" rid="aff3"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1650-652X</contrib-id><contrib-id contrib-id-type="spin">3893-9946</contrib-id><name-alternatives><name xml:lang="en"><surname>Ereshko</surname><given-names>Oksana A.</given-names></name><name xml:lang="ru"><surname>Ерешко</surname><given-names>Оксана Александровна</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>Cand. Sci. (Medicine)</p></bio><bio xml:lang="ru"><p>канд. мед. наук</p></bio><email>ksenya2005@inbox.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0003-5367-3268</contrib-id><contrib-id contrib-id-type="spin">5930-8344</contrib-id><name-alternatives><name xml:lang="en"><surname>Pavlova</surname><given-names>Ekaterina S.</given-names></name><name xml:lang="ru"><surname>Павлова</surname><given-names>Екатерина Станиславовна</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><email>kat-rin-ps@yandex.ru</email><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4107-4642</contrib-id><contrib-id contrib-id-type="spin">5162-7846</contrib-id><name-alternatives><name xml:lang="en"><surname>Epishev</surname><given-names>Roman V.</given-names></name><name xml:lang="ru"><surname>Епишев</surname><given-names>Роман Владимирович</given-names></name></name-alternatives><address><country country="RU">Russian Federation</country></address><bio xml:lang="en"><p>Cand. Sci. (Medicine)</p></bio><bio xml:lang="ru"><p>канд. мед. наук</p></bio><email>drepishev@gmail.com</email><xref ref-type="aff" rid="aff1"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">National Medical Research Center of Children’s Health</institution></aff><aff><institution xml:lang="ru">Национальный медицинский исследовательский центр здоровья детей</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">The First Sechenov Moscow State Medical University (Sechenov University)</institution></aff><aff><institution xml:lang="ru">Первый Московский государственный медицинский университет им. И.М. Сеченова (Сеченовский Университет)</institution></aff></aff-alternatives><aff-alternatives id="aff3"><aff><institution xml:lang="en">Central State Medical Academy</institution></aff><aff><institution xml:lang="ru">Центральная государственная медицинская академия</institution></aff></aff-alternatives><pub-date date-type="preprint" iso-8601-date="2025-08-06" publication-format="electronic"><day>06</day><month>08</month><year>2025</year></pub-date><pub-date date-type="pub" iso-8601-date="2025-10-10" publication-format="electronic"><day>10</day><month>10</month><year>2025</year></pub-date><volume>22</volume><issue>3</issue><issue-title xml:lang="en"/><issue-title xml:lang="ru"/><fpage>287</fpage><lpage>303</lpage><history><date date-type="received" iso-8601-date="2025-06-30"><day>30</day><month>06</month><year>2025</year></date><date date-type="accepted" iso-8601-date="2025-08-01"><day>01</day><month>08</month><year>2025</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2025, ABV-press</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2025, ИД "АБВ-пресс"</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="en">ABV-press</copyright-holder><copyright-holder xml:lang="ru">ИД "АБВ-пресс"</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/" start_date="2027-10-10"/><license><ali:license_ref xmlns:ali="http://www.niso.org/schemas/ali/1.0/">https://creativecommons.org/licenses/by-nc-nd/4.0/</ali:license_ref></license></permissions><self-uri xlink:href="https://rusalljournal.ru/raj/article/view/17033">https://rusalljournal.ru/raj/article/view/17033</self-uri><abstract xml:lang="en"><p>Persistent rashes in the head and neck area in patients with atopic dermatitis, particularly those developing after the initiation of dupilumab therapy, represent a complex clinical challenge due to the poorly understood causes and mechanisms of development, as well as the lack of standardized therapeutic approaches. Given the localization in cosmetically and functionally important areas of the skin (face, periauricular region, neck, upper torso), this form of atopic dermatitis is associated with significant stigmatization and a decrease in the patient’s quality of life. The refractory course of atopic dermatitis involving the face and neck may represent a distinct subgroup of patients with additional pathophysiological determinants and unique features of immune dysregulation that require special consideration. This article presents current insights into the etiopathogenesis of this condition and management strategies, including a review of clinical cases from our own practice. The relevance of the issue is underscored by its high prevalence and the potential risk of discontinuing targeted therapy, emphasizing the need for timely identification and appropriate management to avoid unnecessary treatment interruption. To optimize care and develop a personalized patient management strategy, we have proposed a decision-making algorithm that addresses the key questions clinicians may encounter when managing this specific patient group.</p></abstract><trans-abstract xml:lang="ru"><p>Персистирующие высыпания в области головы и шеи у пациентов с атопическим дерматитом, нередко возникающие на фоне начала терапии дупилумабом, представляют собой сложную клиническую задачу вследствие недостаточно изученных причин и механизмов развития, а также отсутствия унифицированных подходов к терапии. С учетом локализации в косметически и функционально значимых зонах кожного покрова (лицо, заушная область, шея, верхняя часть туловища) данная форма атопического дерматита связана со значительной стигматизацией и снижением качества жизни пациента. Рефрактерный вариант течения атопического дерматита с поражением лица и шеи может в целом описывать отдельную подгруппу пациентов, имеющих дополнительные патофизиологические детерминанты и особенности дисрегуляции иммунного ответа, требующие особого внимания. Статья содержит современные сведения, касающиеся этиопатогенеза этого состояния и тактики ведения пациентов с разбором клинических случаев из собственной практики. Значимость проблемы обусловлена как ее высокой распространенностью, так и риском возможного прекращения таргетной терапии, что делает особенно важными своевременное распознавание и корректное лечение для предотвращения его нецелесообразной отмены. Для оптимизации этого процесса и разработки персонифицированной стратегии ведения пациентов нами сформирован алгоритм принятия решений, отвечающий на основные вопросы, возникающие у специалиста при встрече с данной группой пациентов.</p></trans-abstract><kwd-group xml:lang="en"><kwd>atopic dermatitis</kwd><kwd>dupilumab</kwd><kwd>zinc pyrithione</kwd><kwd>Malassezia</kwd><kwd>Janus kinase inhibitor</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>атопический дерматит</kwd><kwd>дупилумаб</kwd><kwd>пиритион цинка</kwd><kwd>Malassezia</kwd><kwd>ингибитор янус-киназы</kwd></kwd-group><funding-group><funding-statement xml:lang="en">This work was supported by the Invar company.</funding-statement><funding-statement xml:lang="ru">Исследование и подготовка публикации проведены при поддержке компании Invar.</funding-statement></funding-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Maarouf M, Saberian C, Lio PA, Shi VY. 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